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What is Shrinkage?

Ok, get George Costanza in the pool out of your head and bear with me.

Shrinkage in the curly community is completely different! An in our case, it's a good thing.

Shrinkage means that curls hair appears shorter when it's curly as opposed to when it's wet, or stretched out (like when you straighten it). Natrually curly hair looks shorter than it actually is when it's stretched out.

Shrinkage = Healthy Hair
When your hair absorbs water and dries, your hair will curl, or shrink, into its natural hair pattern. Wet hair appears stretched, because water weighs down the curls. When the water dries, the hair is lighter and bounces up or "shrinks," resulting in shorter looking hair.

What Does it Look Like?
Shrinkage can be an issue amongst curlies with kinky and/or coily hair (4A, 4B, 4C curls.) 4C natural hair is the most tightly coiled. Wavy hair can also experience shrinkage, though it is less noticeable. But it is a sure sign that your hair is healthy.
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